Management

​Led growing team, directly supervising one full-time staff member

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Provided support, supervision, training, and guidance for an early career staff member without communications experience

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Devised and led trainings for programmatic departments 

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Sat on leadership team, tackling agency-wide issues alongside Executive Team

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Liaised with third-party firms and legislative advocacy coalitions to advance organization’s advocacy agenda

 

Press and Public Relations

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Secured more than 40 placements in tactical, targeted outlets including Crain’s and Gay City News

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Designed a major project to train additional staff for media appearances

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Ensured staff were prepared for media and public appearances via formal media training and one-on-one preparation

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Grew agency’s media list by 15%, cultivating lasting relationships with journalists in the healthcare and harm reduction space

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Drafted and distributed press releases, op-eds, public statements, and other written support

 

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Digital Marketing

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Increased social media engagement by 270% in one year

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Increased online giving by more than 100% through comprehensive digital marketing strategy

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Created organization’s first-ever sustained email marketing strategy, growing the newsletter contact list by more than 16%

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Produced content for social media platforms, web, and email marketing, including designing all graphics, writing all copy, and filming and editing video

 

Planned dozens of social media campaigns to meet defined fundraising, advocacy, and/or public education goals

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Oversaw content development and SEO strategy for all digital media: social media, web, and email marketing

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Managed editorial calendar, from strategy to planning to implementation, for online platforms including social media, email marketing, website, and Google Ads

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Collaborated with development team and programs to create dozens of dynamic digital campaigns to address urgent organizational and community needs

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Led digital campaigns including racial justice, 2020 Voter Registration drive, COVID-19 public health, Pride, and HIV advocacy

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Developed strategic messaging to clearly synthesize complicated policy and research into compelling rhetoric

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Spearheaded website redesign, managing external vendors, internal stakeholders, and creating all assets for harlemunited.org

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Day-to-day operation and SEO planning of the organization’s Wordpress sites

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Monitored and evaluated online communications and engagement analytics to create data-driven strategies

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And more!

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In-house graphic designer and writer, oversaw production of all collateral, including Annual Report, bi-monthly 15-page newsletters, program brochures and merchandise, with expertise in Adobe Creative Suite

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Developed and implemented internal communications plan, using data-driven insights to address organization-wide morale and retention issues

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Managed video production, including for major advocacy coalition public events and digital platforms

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Built the communications capacity of the entire staff to maintain branding consistency, creating a comprehensive branding guide, training staff, and personally creating hundreds of branded collateral projects​